Otl Aicher, a German graphic designer and typographer, was responsible for the iconic Munich '72 Olympic designs - most notably his pictograms which depicted the various sporting events. Using only veritcals, horizontals and 45 degree diagonals, he arranged positive form in negative space to generate the array of forms. His set of pictograms went on to inspire signage (particularly in the likes of airports and highly trafficed spaces) that utilised the universal language of imagery, rather than relying on writing to communicate. Simple, yet playfully arranged, forms are characteristic of his style.
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